Österreichisches E-Commerce-Gütezeichen
Austria’s official quality mark – backed by the WKO, the Chamber of Labour and a federal ministry.
What this seal checks
22 criteria for B2C retail
- Provider identification: name, address, contact details, company register number
- Price labelling with gross prices and an itemised total charge
- A summary page allowing corrections before the order is completed
- Secure, encrypted online payment and prompt order confirmation
- Statutory 14-day right of withdrawal, delivery within a maximum of 30 days
- Response to complaints within 2 working days, transparent data protection
Before the first award, the shop undergoes an intensive audit; annual re-checks including spot checks follow, and violations risk withdrawal of the mark.
How to check whether it's genuine
- 1Click the seal – it must lead to a valid entry on guetezeichen.at.
- 2Additionally look the shop up in the official list of certified websites.
A real certificate or just an image?
A genuine seal leads, on click, to a valid certificate that names exactly this shop. A fake, by contrast, is just a logo – with no working proof.
All certified shops appear in a searchable list on guetezeichen.at with a direct link to the certificate and the shop.
Gütezeichen.at – certified shopsA quality mark with no entry in the official list on guetezeichen.at. The operator notes that misuse usually originates from providers outside Austria.
Not to be confused with the Handelsverband’s “Trustmark Austria” – that is a separate, independent Austrian seal.
Quick check for any seal
These four points apply regardless of the provider.
Click on the seal
A genuine seal is always linked and leads to a certificate page at the provider. If the logo is just an image and not clickable, the most important proof is missing.
The certificate must name this shop
The destination page must explicitly show the shop you came from – with the matching domain. A generic “valid” with no reference to the specific shop is not enough.
Look it up in the official list
Every reputable provider keeps a public, searchable list of certified shops. If the shop is missing there even though it displays the seal, that is a clear warning sign.
Check the status and date
Check the certificate status (valid / revoked) and the date. Expired or revoked certificates do not count – nor do seals from programmes that no longer exist.
Does a shop carry this seal – rightfully?
Our fake-shop check automatically detects seals without a valid certificate link – together with over 30 more trust signals.
Check a shop for freeMore trust seals
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DEActiveEHI „Geprüfter Online-Shop“
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DEDiscontinuedTÜV Süd „s@fer shopping“
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Caution: discontinued in 2021. An s@fer-shopping seal shown today is a warning sign.
Seal explainedFakeshop AI has no business relationship with the seal providers mentioned here and is neither authorised nor commissioned by them. This overview is independent, editorial consumer information. All brand names, seal names and logos belong to their respective owners and are shown only for explanation and recognition. Information is provided to the best of our knowledge and without guarantee – the respective provider is always authoritative.