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Jewellery & Watches

With jewellery and watches, fake shops lure buyers with high-quality-looking branded products at a fraction of the usual price. Because authenticity is hard for laypeople to judge here, forged certificates of authenticity and trust seals play a particularly large role.

DDennis BöllingFounder · QAD SoftUpdated 2026-07-13
Seasonality

A surge before Christmas and around Valentine’s Day and Mother’s Day, when jewellery and watches are sought as gifts more often.

How fraudsters operate

Typical scams for Jewellery & Watches

  • Branded watches or jewellery pieces from well-known brands are offered at a price far below the usual market level.
  • The shop displays a supposed certificate of authenticity or trust seal that is either invented or not clickable through to a genuine verification body.
  • Instead of the genuine article – if anything is delivered at all – a recognisable counterfeit arrives without a serial number, warranty card or original packaging.
  • Returns are refused after receipt of the goods or rejected with an excuse such as supposedly damaged packaging.
Warning signs

What to watch out for especially with Jewellery & Watches

  • Well-known watch or jewellery brands are offered at a price well below the regular market price.

  • A displayed certificate of authenticity or verification seal cannot be clicked or leads to no traceable verification body.

  • Information on the serial number, warranty card or authorised-dealer status is missing.

  • Payment is possible only by advance transfer or an unusual method (e.g. cryptocurrency, gift cards).

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