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Toys

Around Christmas, certain toys – limited LEGO sets, sought-after games consoles or current trend toys – are often sold out or hard to get in regular retail. This is exactly the gap fake shops exploit, appearing to still have the wanted product in stock.

DDennis BöllingFounder · QAD SoftUpdated 2026-07-13
Seasonality

Very pronounced seasonality: a marked surge from October to December in the run-up to the Christmas trade.

How fraudsters operate

Typical scams for Toys

  • A shop displays a currently much-sought-after toy that is sold out in the trade as supposedly available immediately.
  • The presentation creates time pressure ("available today only", "last items before Christmas") and advance payment is demanded.
  • After payment, no delivery arrives at all, or a recognisably inferior imitation of the original product is sent.
  • Product descriptions and images are recognisably copied from the official manufacturer’s shop, sometimes including the brand logo.
Warning signs

What to watch out for especially with Toys

  • A product sold out everywhere else is, of all places, "available immediately" here – often just before Christmas.

  • Strong time pressure through countdowns, availability notices or "last chance" wording.

  • Age ratings, CE marking or safety notices, which are legally required for toys, are missing.

  • Payment is possible only by advance transfer; purchase on invoice or buyer protection is missing.

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