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Shoes & Fashion

Shoes and fashion items from well-known brands are among the most copied product groups of all. Sought-after sneaker models, branded jackets and accessories are advertised in fake shops as a supposed sale, stock clearance or remainder sell-off.

DDennis BöllingFounder · QAD SoftUpdated 2026-07-13
Seasonality

Peak season before Christmas and during seasonal sale periods (summer/winter clearance sales, Black Friday); with limited sneaker releases, also occasion-driven throughout the year.

How fraudsters operate

Typical scams for Shoes & Fashion

  • A shop offers limited or highly sought-after sneaker models that are actually sold out or hard to find in the trade.
  • The presentation looks like an "outlet" or "warehouse sale" with time-pressure elements such as countdown timers or supposedly limited quantities.
  • Instead of the genuine article – if anything is delivered at all – a recognisable counterfeit arrives without original packaging, invoice or certificate of authenticity.
  • Size charts, material details and care instructions are missing entirely or copied from other shops.
Warning signs

What to watch out for especially with Shoes & Fashion

  • Current, limited sneakers or models are shown as permanently available in any size/colour.

  • Countdown displays or "only X left in stock" build artificial buying pressure.

  • There is no information on the materials, origin or authenticity guarantee of the branded goods.

  • According to the terms and conditions, returns are only possible if the buyer covers the costs, even though a statutory right of withdrawal exists.

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